Tag - vehiclewrap

Effective Vehicle Wrap Strategies

We’ve written about general strategies for using vehicle wraps before on this blog. This time we would like to flesh out some specific strategies you can use as to where to drive your vehicle or fleet of vehicles to have the maximum ROI for your car wrap campaign. Here are some ideas that could turn your car into a marketing machine.

  • Local or state fairs: Most cities, towns, villages and counties host fairs during the warmer months of the year. This is also true of state fairs. Find these events – which are usually posted online – and drive through the parking lot during the busiest times.
  • Parades: Do you love a parade? Well, many people do which is why you should consider driving your car in the vicinity of parades near you. Additionally, you may even be able to enter a parade as a local sponsor which will increase your visibility. Try contacting the local organizers of the parade to find out if your company can be a sponsor.
  • Utilize rush hour: An inconvenience for most of us, rush hour can be a boon for companies that use vehicle wraps. Think about it. People are frozen for minutes and possibly even hours at a time and are thus able to view every detail of your advertisement.
  • Business conventions: Parking or driving near a business convention is a particularly effective strategy if you are a B2B company. Moreover, you can also make valuable connections with businessmen in your area at such events.
  • Concerts: People of all ages attend concerts and driving your vehicle near one is a great way to expose your company to potentially millions of new customers. Moreover, by knowing who will be performing you can hone your marketing strategy to specific groups.
  • Attend trade shows: Trade shows are another way to fine tune your marketing campaign as you focus on clients with specific interests. Who knows? Your signage may be attention getting enough to be the talk of the convention.vehicle wrap

There you have it. These are strategies that may increase your exposure to potential customers. Being in the right place at the right time could grow your business and put you in public view. However, it all starts with having an attractive and eye-catching vehicle wrap. Our custom vinyl signs help in this regard. You can design vinyl lettering online that will begin to cause a stir for your company.

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7 Tips for Designing Amazing Window Signage for Your Business

The Internet contains volumes of information on how to promote your online business. However, businesses that have an offline presence should take window advertising as seriously as any online promotional method. Owners should know that window ads be a can make or break factor when it comes to walk-by traffic. That is why your window lettering should be captivating and should spell out how your business will enrich the local community. Here are 7 tips for creating amazing window displays — and turning browsers into customers.

  • Don’t overdo it: The public is besieged with advertising so much so that many people have become numb to it. Try keeping your signage down to a minimum. This will also help people who are driving by your store quickly capture your message.
  • Be creative: Let your imagination run free when creating your window signage. Explore different font types, colors and sizes and write these down on a sketch pad before purchasing our vinyl lettering online.
  • Keep the focal point at eye level: Make it easy for passersby. Stand outside your store and determine where eye level is. This will help you to optimize your signage for maximum exposure.
  • Change your window displays regularly: Passersby may quickly become familiar with your display and begin to ignore it completely. Consider changing your window lettering often if this should begin to happen.
  • Surprise customers: Use a catchy, unusual slogan, use bright colors that pop, etc., in order to surprise and delight passersby.
  • Decide whether you want a background: The right background can really make your lettering stand out to potential customers by creating contrast. In order to make sure that your background does not obstruct the view of your products, be careful to not overdo it.
  • Use lighting to stand out: Be sure that your signage is visible at all times. This means controlling the angle and intensity of the light illuminate it.window sign

Even though we are well into the digital age, never neglect the signage on your brick and mortar store. Owners who take the time to carefully develop their window advertising are sure to put themselves ahead of the competition. We can help to develop signage that is appropriate for windows, car wraps and even custom boat lettering.

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5 Secrets for Better Vehicle Wrap Marketing

Oftentimes the difference between a successful business and a failing one is in how cleverly one chooses to advertise. Successful businesses take the initiative by finding inventive and cost effective ways to put their brand in front of the public. One of the most cost effective ways to do this is by using a vehicle wrap. They are highly visible and cost effective in that you only have to pay for them once yet they continue to produce sales for years to come. Our vinyl lettering let’s you create your message and place it on your branded vehicle quickly and easily. However, great care should be taken so that you can maximize the effectiveness of your vehicle wrap. The following tips may help you get a clear idea on some fundamentals that will help boost your sales.

 

  • Plan your design: Take great care in planning your vehicle wrap campaign. Ask yourself questions such as: What do you want the main takeaway of your advertisement to be? How will the graphics fit into your company’s already existing marketing material?

Take careful measurements: While we stand ready to provide you with vinyl letter online of different sizes and fonts, we strongly advise that you measure your vehicle carefully before using a wrap and our lettering. Not doing so could cause distortions in your lettering that could cause viewers to misread your message.

  • Wash your vehicle before installation: Your vehicle should be clean before a wrap or any kind of lettering is added to it. This way our lettering will adhere to your car better and will stay on your vehicle longer. This will add up to more people being able to see your advertisement.
  • Remember the 5-second rule: The people who view your ad may have only a few seconds in which to view it. (This is especially true if they are traveling down the highway.) Therefore, you should make your message brief and to the point.
  • Don’t ignore the roof: This is important since people in tall office buildings may be looking down at your vehicle as you drive by.vinyl lettering

According to some studies, more than 70% of people who commute said they have read vehicle graphics. Thus, your company cannot afford to avoid this method of reaching out to potential new customers. It also means that if you apply advertising to your car in the right way, you will potentially have a jump on businesses that already use this method as a way of branding their companies.

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