Tag - designasign

Tips for a Successful Grand Opening

There is no event more important in the life of your business than its grand opening. This is a time to introduce yourself to the public in a spectacular and interesting way because as the old saying goes “you only get one time to make a first impression.” Well, the right banner with the right vinyl lettering can be an integral part of this experience. On our site you can design a sign that will help you get your business off to the right start in the public’s consciousness. But what are some other ways to make this big day a rousing success? Here are a few you may wish to try.

  • Decide on the type of event and a budget: There are many ways to hold a grand opening. You can go lavish and expensive or you can go fun and whimsical. You can roll out the red carpet – literally – or you can do something as simple as hold a pizza party. Whichever you choose, plan your event carefully and know how much you intend to spend on it.
  • Give away freebies and samples: While it is important to stay within your budget, don’t be chintzy with the freebies. The items you give away do not have to be lavish since everyone loves free items. Also, you can add branding to the items you do give away.
  • Hire live entertainment: If you have the budget for it, hire a local band or performer. Bands are always looking for ways to promote themselves while earning money. Crowds love live acts. In this way, everyone benefits from such events.
  • Prize drawings: Have a drawing whereby the first 100 people through the door get a chance at winning a prize. Just make sure that the gift you are giving away is something people will want.grand opening
  • Market the event: It won’t be much of an event if no one knows it is happening. Send out invitations, create buzz, and distribute a press release to the media and other outlets to get the word out about your opening. If you have the budget, you may even invest in having professionals cover this part of your launching.

In the end, think of your grand opening from the prospective of the public. Will it be an event that you would want to attend? If so, then you have probably planned a grand opening that will be successful and that will put you in the minds of the public.

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Tips and Tactics for Successful Guerilla Marketing

All small business owners face the following problem – how to make their business stand out from larger companies that have great resources than they do. Many have discovered that guerilla marketing is the solution for small business owners with big aspirations but who have modest budgets. Guerilla marketing puts your products in front of the buying public in creative and sometimes provocative ways. What is guerilla marketing? Guerilla marketing means doing something interesting or creative to promote your business as opposed to simply using large sums of money for marketing. Our vinyl lettering in Texas is designed to be used by people who have modest budgets but who want to compete with the big boys (and gals). Here are some tips and tactics you can use in order to get as much exposure as possible for minimal cash!

  • Launch a contest: A well thought out contest can give you tons of exposure you may not otherwise have gotten. You can decide on almost any prize that someone else may value. The reward for you will be greater visibility for your business. Finally, contests are an excellent way to build an email list.
  • Give away products: Another way to harvest email addresses is by giving away products to potential customers. The cost of one item will likely be much less than the value of an email address.
  • Use car window lettering: With car window lettering you can promote you business everywhere you go 24/7. Also, you can hire other people to simply drive their cars with your lettering on it for a minimum price thus growing your exposure.
  • Host a free webinar: There are some free webinar services that can help you put your business in front of customers who have expressed an interest in your product or service. As it so happens, webinars are huge right now and ideal for people who do not have much money to spend.
  • Targeted flyer dropping: With this one you have to use some strategic planning as to where to leave your flyers, business cards, etc. Flyers can still be effective if they are targeted to the proper demographic for your product or service.car lettering
  • Be clever: Even big businesses are getting in on the practice of using the outrageous to get people’s attention. This means that as a small marketer you must be even more creative with your ads.

In short, the limits of guerilla marketing really are just the imagination. Try to be creative but remember to respect the law and not to damage personal or public property. Our company provides vinyl letter, boat lettering, window lettering and vehicle lettering all of which can be used in your guerilla marketing campaign.

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5 Secrets for Better Vehicle Wrap Marketing

Oftentimes the difference between a successful business and a failing one is in how cleverly one chooses to advertise. Successful businesses take the initiative by finding inventive and cost effective ways to put their brand in front of the public. One of the most cost effective ways to do this is by using a vehicle wrap. They are highly visible and cost effective in that you only have to pay for them once yet they continue to produce sales for years to come. Our vinyl lettering let’s you create your message and place it on your branded vehicle quickly and easily. However, great care should be taken so that you can maximize the effectiveness of your vehicle wrap. The following tips may help you get a clear idea on some fundamentals that will help boost your sales.

 

  • Plan your design: Take great care in planning your vehicle wrap campaign. Ask yourself questions such as: What do you want the main takeaway of your advertisement to be? How will the graphics fit into your company’s already existing marketing material?

Take careful measurements: While we stand ready to provide you with vinyl letter online of different sizes and fonts, we strongly advise that you measure your vehicle carefully before using a wrap and our lettering. Not doing so could cause distortions in your lettering that could cause viewers to misread your message.

  • Wash your vehicle before installation: Your vehicle should be clean before a wrap or any kind of lettering is added to it. This way our lettering will adhere to your car better and will stay on your vehicle longer. This will add up to more people being able to see your advertisement.
  • Remember the 5-second rule: The people who view your ad may have only a few seconds in which to view it. (This is especially true if they are traveling down the highway.) Therefore, you should make your message brief and to the point.
  • Don’t ignore the roof: This is important since people in tall office buildings may be looking down at your vehicle as you drive by.vinyl lettering

According to some studies, more than 70% of people who commute said they have read vehicle graphics. Thus, your company cannot afford to avoid this method of reaching out to potential new customers. It also means that if you apply advertising to your car in the right way, you will potentially have a jump on businesses that already use this method as a way of branding their companies.

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The Psychology of Lettering: How to Find the Right Font for Your Logo

Effective advertising can reach potential customers in ways that they are not even consciously aware of. Think about Disney for example. Its stable of lovable characters is designed to make us smile and revisit the child in us. But Disney does this in another way too. They do it with the font they use to illustrate the word “Disney” itself. In fact, this font is so unique that it is known as “Waltograph.” The font itself brings about the idea of childhood in a creative way. However, Waltograph is not the only font type that effectively works on the psychology of the viewer. Many fonts do the same. As you are creating your logo and are considering its color, orientation, etc., you should consider the psychology of font. To help you better understand what we mean, here are some fonts and the emotions that they evoke in all of us.

  •        -Script: This font is often associated with elegance and femininity. Script is a commonly used font among greeting card companies. Examples of companies that use script in their logo include Coca-Cola, Ford and Johnson & Johnson.fonts
  1.       -Modern: Modern fonts tend to be associated with things that are progressive, stylish and cool. It has a futuristic sense to it and many brands use it to convince people that their product is edgy and new. It appeals to our desire to want the latest things. Modern font types include Futura, Bedini, Orgreave, Bodoni and Empire. Companies that use modern fonts in their logo include Red Bull and Calvin Klein.
  2.       -Courier New: This font type is known as a ‘monospaced’ font. It is associated with people or ideas that are “dull,” “plain,” and “unimaginative.” (This is why you should be mindful of the font type you use.)
  3.       -Serif: This font is associated with things that are stable and traditional.
  4.       -Modern Display: This font is used to express a sense of masculinity and boldness.

In short, before you use a particular font in your logo, consider how it has been used by advertisers in the past. Think about whether or not the feelings you wish to evoke in your customers fits your product or service. Design a sign can help you by giving you the ability to custom design logos using various fonts and sizes. We even do custom boat lettering.

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More Tips for Making Effective Banners

As consumers we are deluged daily by online and offline ads. However, merchants realize that it is a crucial way to reach the buying public. The problem is that often these ads are not very creative. In fact, some are produced by people who appear to have no marketing sense at all. There is an art and a craft to creating effective ads that convert. Here we offer you more tips for creating effective banners that are more likely to convert viewers rather than annoy them.

  • Keep the copy short: According to BBDO – a worldwide advertising agency network – most people can only process 5 or so words a second. It is therefore best to keep the copy in your ad relatively brief.
  • Know your audience: You cannot hope to have a successful ad campaign without first knowing about your potential customers. What is their economic background, their interests, their lifestyle, etc? The time you take to do some research could mean the difference between success and failure.
  • Create a clear call to action: Call us! Visit our store! Buy now! Switch to us! Your ad will be competing with many others out there. Don’t take for granted that your potential customers will know what is expected of them. Make you message.
  • Test your campaign: If possible, try out various color schemes, fonts, images, etc. and determine the highest performing executions.
  • Make your colors pop: Choose color combinations that that will immediately draw the viewer’s attention.banner
  • Offer a tempting incentive: Your ad should offer something tempting and exciting to your potential customers such as an introductory offer. Also, make it clear how they will benefit from such an offer.
  • Place your ads in the right locations: Ad placement is everything. While online businesses are not constrained by this consideration, brick and mortar stores are. Knowing where your potential customers are likely to be will save you money and effort in executing your ad campaign.

Yes, by keeping each of these considerations in mind you can make your ad campaign 100X more effective. We can help by providing you with cheap custom vinyl lettering that is completely customizable. What kind of font, colors and orientation do you desire? Our vinyl lettering custom signs can be used on cars, placards, boats, etc. For more tips see our page on design suggestions.

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