It’s a pretty safe bet that every major brand you can think of has a great and memorable logo attached to it. Think about it. McDonald’s is tied to its golden arches. Nike is tied to their swoosh symbol. Apple computers are tied to their, well…apple. All these companies know that a good, memorable logo is an essential part of any company’s identity. This is especially true in this highly competitive world where business people are struggling to capture their share of the market. A good logo matters every bit as much as good signage or well thought out business plan. At design a sign we offer our customers cheap custom vinyl lettering so that they can put their brand out there. Here are some reasons that logos matter.
- Logos help your company make a first impression: As the old saying goes “you only get one chance to make a first impression.” Your logo is the first introduction your company will make to potential customers. Your logo must be designed with the proper colors, shapes, fonts and lettering in order to make a striking first impression on customers.
- Logos communicate your company’s values and its message: A well thought out logo can communicate to customers your company’s mission, background and core message. These things can be communicated with the proper selection of images, colors and even font angles.
- Logos establish your business’ identity: Just as is the case with your booklets, business cards, folders, websites, etc., logos help to establish your company’s unique qualities among its competitors.
- Logos create an emotional connection to your customers: Creating an emotional connection with people is how you build a customer base. A good logo can appeal to customers’ emotions. Think, for example, how sports logos affect sports fans.
- Logos make your company look more professional: Low quality logos can make consumers feel less confident about your company; high quality logos can make them feel more confident in your services. People will naturally assume that you take the same care in conducting your business as you did in choosing your logo.
In short, never underestimate what a well designed logo and lettering can do for your company. When it comes to business it is all about branding. We can help you in your efforts to put you brand out there among the competition with our lettering.