Monthly Archives - May 2018

Tips and Tactics for Successful Guerilla Marketing

All small business owners face the following problem – how to make their business stand out from larger companies that have great resources than they do. Many have discovered that guerilla marketing is the solution for small business owners with big aspirations but who have modest budgets. Guerilla marketing puts your products in front of the buying public in creative and sometimes provocative ways. What is guerilla marketing? Guerilla marketing means doing something interesting or creative to promote your business as opposed to simply using large sums of money for marketing. Our vinyl lettering in Texas is designed to be used by people who have modest budgets but who want to compete with the big boys (and gals). Here are some tips and tactics you can use in order to get as much exposure as possible for minimal cash!

  • Launch a contest: A well thought out contest can give you tons of exposure you may not otherwise have gotten. You can decide on almost any prize that someone else may value. The reward for you will be greater visibility for your business. Finally, contests are an excellent way to build an email list.
  • Give away products: Another way to harvest email addresses is by giving away products to potential customers. The cost of one item will likely be much less than the value of an email address.
  • Use car window lettering: With car window lettering you can promote you business everywhere you go 24/7. Also, you can hire other people to simply drive their cars with your lettering on it for a minimum price thus growing your exposure.
  • Host a free webinar: There are some free webinar services that can help you put your business in front of customers who have expressed an interest in your product or service. As it so happens, webinars are huge right now and ideal for people who do not have much money to spend.
  • Targeted flyer dropping: With this one you have to use some strategic planning as to where to leave your flyers, business cards, etc. Flyers can still be effective if they are targeted to the proper demographic for your product or lettering
  • Be clever: Even big businesses are getting in on the practice of using the outrageous to get people’s attention. This means that as a small marketer you must be even more creative with your ads.

In short, the limits of guerilla marketing really are just the imagination. Try to be creative but remember to respect the law and not to damage personal or public property. Our company provides vinyl letter, boat lettering, window lettering and vehicle lettering all of which can be used in your guerilla marketing campaign.


7 Tips for Designing Amazing Window Signage for Your Business

The Internet contains volumes of information on how to promote your online business. However, businesses that have an offline presence should take window advertising as seriously as any online promotional method. Owners should know that window ads be a can make or break factor when it comes to walk-by traffic. That is why your window lettering should be captivating and should spell out how your business will enrich the local community. Here are 7 tips for creating amazing window displays — and turning browsers into customers.

  • Don’t overdo it: The public is besieged with advertising so much so that many people have become numb to it. Try keeping your signage down to a minimum. This will also help people who are driving by your store quickly capture your message.
  • Be creative: Let your imagination run free when creating your window signage. Explore different font types, colors and sizes and write these down on a sketch pad before purchasing our vinyl lettering online.
  • Keep the focal point at eye level: Make it easy for passersby. Stand outside your store and determine where eye level is. This will help you to optimize your signage for maximum exposure.
  • Change your window displays regularly: Passersby may quickly become familiar with your display and begin to ignore it completely. Consider changing your window lettering often if this should begin to happen.
  • Surprise customers: Use a catchy, unusual slogan, use bright colors that pop, etc., in order to surprise and delight passersby.
  • Decide whether you want a background: The right background can really make your lettering stand out to potential customers by creating contrast. In order to make sure that your background does not obstruct the view of your products, be careful to not overdo it.
  • Use lighting to stand out: Be sure that your signage is visible at all times. This means controlling the angle and intensity of the light illuminate it.window sign

Even though we are well into the digital age, never neglect the signage on your brick and mortar store. Owners who take the time to carefully develop their window advertising are sure to put themselves ahead of the competition. We can help to develop signage that is appropriate for windows, car wraps and even custom boat lettering.