Oftentimes the difference between a successful business and a failing one is in how cleverly one chooses to advertise. Successful businesses take the initiative by finding inventive and cost effective ways to put their brand in front of the public. One of the most cost effective ways to do this is by using a vehicle wrap. They are highly visible and cost effective in that you only have to pay for them once yet they continue to produce sales for years to come. Our vinyl lettering let’s you create your message and place it on your branded vehicle quickly and easily. However, great care should be taken so that you can maximize the effectiveness of your vehicle wrap. The following tips may help you get a clear idea on some fundamentals that will help boost your sales.
- Plan your design: Take great care in planning your vehicle wrap campaign. Ask yourself questions such as: What do you want the main takeaway of your advertisement to be? How will the graphics fit into your company’s already existing marketing material?
Take careful measurements: While we stand ready to provide you with vinyl letter online of different sizes and fonts, we strongly advise that you measure your vehicle carefully before using a wrap and our lettering. Not doing so could cause distortions in your lettering that could cause viewers to misread your message.
- Wash your vehicle before installation: Your vehicle should be clean before a wrap or any kind of lettering is added to it. This way our lettering will adhere to your car better and will stay on your vehicle longer. This will add up to more people being able to see your advertisement.
- Remember the 5-second rule: The people who view your ad may have only a few seconds in which to view it. (This is especially true if they are traveling down the highway.) Therefore, you should make your message brief and to the point.
- Don’t ignore the roof: This is important since people in tall office buildings may be looking down at your vehicle as you drive by.
According to some studies, more than 70% of people who commute said they have read vehicle graphics. Thus, your company cannot afford to avoid this method of reaching out to potential new customers. It also means that if you apply advertising to your car in the right way, you will potentially have a jump on businesses that already use this method as a way of branding their companies.