Monthly Archives - April 2018

5 Secrets for Better Vehicle Wrap Marketing

Oftentimes the difference between a successful business and a failing one is in how cleverly one chooses to advertise. Successful businesses take the initiative by finding inventive and cost effective ways to put their brand in front of the public. One of the most cost effective ways to do this is by using a vehicle wrap. They are highly visible and cost effective in that you only have to pay for them once yet they continue to produce sales for years to come. Our vinyl lettering let’s you create your message and place it on your branded vehicle quickly and easily. However, great care should be taken so that you can maximize the effectiveness of your vehicle wrap. The following tips may help you get a clear idea on some fundamentals that will help boost your sales.

 

  • Plan your design: Take great care in planning your vehicle wrap campaign. Ask yourself questions such as: What do you want the main takeaway of your advertisement to be? How will the graphics fit into your company’s already existing marketing material?

Take careful measurements: While we stand ready to provide you with vinyl letter online of different sizes and fonts, we strongly advise that you measure your vehicle carefully before using a wrap and our lettering. Not doing so could cause distortions in your lettering that could cause viewers to misread your message.

  • Wash your vehicle before installation: Your vehicle should be clean before a wrap or any kind of lettering is added to it. This way our lettering will adhere to your car better and will stay on your vehicle longer. This will add up to more people being able to see your advertisement.
  • Remember the 5-second rule: The people who view your ad may have only a few seconds in which to view it. (This is especially true if they are traveling down the highway.) Therefore, you should make your message brief and to the point.
  • Don’t ignore the roof: This is important since people in tall office buildings may be looking down at your vehicle as you drive by.vinyl lettering

According to some studies, more than 70% of people who commute said they have read vehicle graphics. Thus, your company cannot afford to avoid this method of reaching out to potential new customers. It also means that if you apply advertising to your car in the right way, you will potentially have a jump on businesses that already use this method as a way of branding their companies.

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The Psychology of Lettering: How to Find the Right Font for Your Logo

Effective advertising can reach potential customers in ways that they are not even consciously aware of. Think about Disney for example. Its stable of lovable characters is designed to make us smile and revisit the child in us. But Disney does this in another way too. They do it with the font they use to illustrate the word “Disney” itself. In fact, this font is so unique that it is known as “Waltograph.” The font itself brings about the idea of childhood in a creative way. However, Waltograph is not the only font type that effectively works on the psychology of the viewer. Many fonts do the same. As you are creating your logo and are considering its color, orientation, etc., you should consider the psychology of font. To help you better understand what we mean, here are some fonts and the emotions that they evoke in all of us.

  •        -Script: This font is often associated with elegance and femininity. Script is a commonly used font among greeting card companies. Examples of companies that use script in their logo include Coca-Cola, Ford and Johnson & Johnson.fonts
  1.       -Modern: Modern fonts tend to be associated with things that are progressive, stylish and cool. It has a futuristic sense to it and many brands use it to convince people that their product is edgy and new. It appeals to our desire to want the latest things. Modern font types include Futura, Bedini, Orgreave, Bodoni and Empire. Companies that use modern fonts in their logo include Red Bull and Calvin Klein.
  2.       -Courier New: This font type is known as a ‘monospaced’ font. It is associated with people or ideas that are “dull,” “plain,” and “unimaginative.” (This is why you should be mindful of the font type you use.)
  3.       -Serif: This font is associated with things that are stable and traditional.
  4.       -Modern Display: This font is used to express a sense of masculinity and boldness.

In short, before you use a particular font in your logo, consider how it has been used by advertisers in the past. Think about whether or not the feelings you wish to evoke in your customers fits your product or service. Design a sign can help you by giving you the ability to custom design logos using various fonts and sizes. We even do custom boat lettering.

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