Monthly Archives - March 2018

More Tips for Making Effective Banners

As consumers we are deluged daily by online and offline ads. However, merchants realize that it is a crucial way to reach the buying public. The problem is that often these ads are not very creative. In fact, some are produced by people who appear to have no marketing sense at all. There is an art and a craft to creating effective ads that convert. Here we offer you more tips for creating effective banners that are more likely to convert viewers rather than annoy them.

  • Keep the copy short: According to BBDO – a worldwide advertising agency network – most people can only process 5 or so words a second. It is therefore best to keep the copy in your ad relatively brief.
  • Know your audience: You cannot hope to have a successful ad campaign without first knowing about your potential customers. What is their economic background, their interests, their lifestyle, etc? The time you take to do some research could mean the difference between success and failure.
  • Create a clear call to action: Call us! Visit our store! Buy now! Switch to us! Your ad will be competing with many others out there. Don’t take for granted that your potential customers will know what is expected of them. Make you message.
  • Test your campaign: If possible, try out various color schemes, fonts, images, etc. and determine the highest performing executions.
  • Make your colors pop: Choose color combinations that that will immediately draw the viewer’s attention.banner
  • Offer a tempting incentive: Your ad should offer something tempting and exciting to your potential customers such as an introductory offer. Also, make it clear how they will benefit from such an offer.
  • Place your ads in the right locations: Ad placement is everything. While online businesses are not constrained by this consideration, brick and mortar stores are. Knowing where your potential customers are likely to be will save you money and effort in executing your ad campaign.

Yes, by keeping each of these considerations in mind you can make your ad campaign 100X more effective. We can help by providing you with cheap custom vinyl lettering that is completely customizable. What kind of font, colors and orientation do you desire? Our vinyl lettering custom signs can be used on cars, placards, boats, etc. For more tips see our page on design suggestions.


7 Tips for Creating the Right Slogan for your Business

If you are starting a new business then chances are you’ve already agonized over creating a slogan. After all, a slogan is a crucial part of a businesses identity. It is a short (ideally), simple reminder of what your company is about, its values and how it distinguishes itself from other brands. Thus, we have “Just do it” for Nike, “I’m loving it” for McDonald’s, “Have it your way”, for Burger King, etc. All of these sayings are permanently etched in the public’s mind. So question is – what goes into making a good slogan? To help you create an unforgettable slogan for your business, here are some tips to give you inspiration.

  • Keep it short and simple: Experts recommend that you make your slogan no more than 9 to 10 words long. Short slogans are easy to remember and can concisely communicate your message without all the extra verbiage.
  • Focus on what makes you different: Draw attention to the value proposition that distinguishes your brand from others in the field.slogan
  • Give them a rhythm and rhyme: Slogans should not only be memorable they should be mellifluous and rhythmic if possible.
  • Be honest: Don’t engage in hyperbole. It is easy to getting carried away when promoting your business but dishonest, exaggerated claims may come back to bite you by eroding the public’s trust in your product or service.
  • Utilize font psychology: Just as colors elicit certain emotions, certain font types do as well. Think of the font that illustrates the Disney brand. The lettering itself gives a sense of whimsical creativity. Our design a sign, car window lettering gives you the option to choose from a variety of fonts.
  • Know your target market: Do market research in order to find out who your potential customers are. This will guide you in your choice of slogans. For example, smart marketers consider carefully whether their customers are local, national, international, etc.
  • Get input: Get feedback about your slogan from your friends, co-workers, Facebook followers, etc. In this way you may even be able to get the advice of an expert advice for free.

In short, crafting the perfect tagline for your business is challenging and may take some time to nail but it can be well worth it in the end. Just ask McDonald’s, Nike, Microsoft, etc. When you do choose your slogan remember that our site can create customer vinyl lettering for you to display on a number of objects.